The world is watching how the Middle East and North Africa (MENA) region is rapidly growing as a powerful zone for the gaming industry. According to a report from the research company Niko Partners earlier this year, Saudi Arabia, the United Arab Emirates, and Egypt lead this part of the world with a total market value of $1.76 billion in 2021. The triad of countries called MENA-3 is expected to be worth up to $3.14 billion by 2025. Saudi is considered the king of this highly estimated market surpassing the $1 billion milestone in 2021, with an even more optimistic forecast of $6.8 billion in value by 2030.
Influencing the Gaming World: Latif
July 11, 2022
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